What I learnt about engagement from my 5 year old son

I´m a father of two 5 and 3 year old children. Last week, the eldest wanted to play football in the living room and, after a hard negotiation, we ended up playing Lego. Lego bricks were the ideal gift for his 5th birthday, only a few months ago, but now they are almost forgotten. Why[…]

Reframing the problem to create a digital business strategy

Customers are the center of any business but, in digital business, customers are made of data. Companies collect a large amount of data from customer´s interaction every day, that provide them with information about users habits and behavior, navigation patterns, geo-localization, etc. It is a valuable source to define user profiles. These lead to decision[…]