Simplifying complexity in Digital Business

The advertising industry has continuously been innovating to improve its performance and the results of its clients, but the massive penetration of the digital technology has transformed the whole sector. Despite the disruption of modern technology, it is not easy to innovate in this new rich environment because of lack of holistic vision in the[…]

Dynamic limits of growth

One of the common limits of business growth is the lack of strategy design or strategic decision-making. It is usually caused by the leaders´ day-to-day workload, that keeps them focused on “events” instead of the causes of the problems. Being able to make successful business decisions only requires the understanding of why the business behaves[…]

Auto organización y emergencia. Una poderosa motivación.

Los Rolling Stones estaban a punto de ser historia hace unos años cuando visitaron Madrid. Este fue el motivo por el cual, junto con que nos regalaron las entradas, fuimos a ver el concierto. El Vicente Calderon estaba lleno de fans de los Rolling de todas las edades, el escenario era impresionante y la banda estaba en[…]

Reframing the problem to create a digital business strategy

Customers are the center of any business but, in digital business, customers are made of data. Companies collect a large amount of data from customer´s interaction every day, that provide them with information about users habits and behavior, navigation patterns, geo-localization, etc. It is a valuable source to define user profiles. These lead to decision[…]